Thanks for visiting my website.

Ever since my days as a Brosette, sporting red blazers and trying, unnsuccessfully, to attach bottle tops to the laces of my Doc Martens, I've recognised the power of popular culture.

Popular culture doesn't simply reflect our attitudes, tastes and behaviours, it helps to shape them too and we ignore its power at our peril.

My work focuses on the cultural influence of religious icons, investigating their use in TV, film, and advertising.

My doctoral thesis (to be published by Sheffield Phoenix Press) looked at the representation of the biblical character of Eve in advertising to show how she is used in luxury brand advertisements to promote a postfeminist political agenda. The book analyses ads from Christian Dior, DKNY, Nina Ricci and GHD to show that, according to these images, women can use their (hetero)sexuality to obtain social, sexual and financial power.

I have delivered many lectures on my research and I continue to give invited lectures and present at conferences around Europe and the US.

You'll be pleased to know that I no longer try to dress like a member of a boy band.